Our mission was to show PUMA Sportstyle’s presence all over town during Paris Fashion Week, through the people wearing it. We captured the brand’s influencers across Paris, bringing their looks and the city together in four distinct carousels. Each offered a different perspective on PUMA Sportstyle, building a connected story of the brand’s presence throughout the week. The release schedule shaped the production from the start. With the first carousel due on shoot day and the remaining three rolling out over the following days, shooting, selecting and editing had to move together. Every post needed to be ready while the moment was still relevant.
Four carousels. The first live on shoot day. The next three released over the following three days. All during Paris Fashion Week. Speed was part of the brief. We turned one shoot into a daily publishing rhythm, keeping PUMA Sportstyle visible as the week unfolded. That’s the fastest content agency mindset: capture the moment and deliver while it still matters.
Photographer: Virna Hagen / Photography Assitant : Paco Biage / Video: Hector Ballner / Video assistant : Robin Arjona
